PORTFOLIO PROFILE

dstry:evrtyng is a design and art direction studio in Tokyo ( Japan ) and Florence ( Italy ). Since 2007 the studio has worked on identity, editorial, and large-scale installations. Led by Giovanni Antignano, it also directs projects built with partner studios, across architecture, retail, fashion, music, and culture.

The name describes the method. Every project starts by taking the brief apart: the habits, the references, the obvious answer. What survives is the work.

“Almost anything goes. FUTURE IS CERTAIN”

Giovanni Antignano, founder and creative director. Also founder of zerofeedback ( 2007- ), co-founder of STOYT ( 2026- ), co-director of MONO, Florence ( 2026- ). Director of Zero, Tokyo ( 2023-25 ). Vice President and Creative Director at Tactile Japan ( 2012- ).
         
Email ↗

Office

151-0051 
firenze
shibuya-ku, sendagaya 3-30-9

 
SELECTED CLIENTS
Fashion
Gucci
Ferragamo Perfume
Duvetica
Alpha by Massimo Rebecchi
Freesoul
Telfar
Viberg
Gianfranco Lotti
Bottega Veneta
Fashion Art Gallery New York
Moretti Venezia
Automotive & Mobility

BMW
Ducati
Honda Motor
Technology & Electronics

Nokia
Toshiba
Dyson
Panasonic
NTT

Music & Entertainment
Discovery Channel
EMI Italy
Mescal Records

 
TECH STACH
Real-time & Immersive Systems

TouchDesigner
Unreal Engine
Unity
Processing
p5.js
Notch
Programming & Data

Python
JavaScript / TypeScript
GLSL 
SQL
Data APIs
DataBricks
Sensors & Physical Computing

Arduino
ESP32
Raspberry Pi
Depth Cameras (OAK-D, RealSense)
Lighting, Audio & Spatial Control

DMX / Art-Net
OSC / MIDI
Addressable LED
Spatial Audio
Systems & Infrastructure

Git
Docker 
AWS
Terraform
Linux
CI/CD
APIs
Computer Vision & AI

OpenCV
YOLO 
PyTorch
Generative AI Systems
dstry:evrtyngflorence ( italy ) tokyo ( japan )EN / JP / IT    

Design,Creative
Direction
dstry:evrtyng is a design and creative direction studio in Tokyo ( Japan ) and Florence ( Italy ). 

Since 2007 the studio has worked on identity, editorial, and large-scale installations. 
The name describes the method. Every project starts by taking the brief apart: the habits, the references, the obvious answer. What survives is the work.

Spatial design and installations


Space
Interiors + fixtures

Shops, showrooms and restaurants, from the facade to the last shelf. Walls, counters, displays and furniture are designed around how people move through the room, and built to take daily use.
Projection
Mapping + light

Projection on facades, ceilings, domes and objects, and light installations that change what a room is. Every piece of content is made for the surface it lands on, never resized from a screen.
Systems
Hardware + software

Projectors, screens, sensors and media servers built into the architecture and kept out of sight. Software written for the job, so the installation runs every day without anyone standing next to it.
Carlo Moretti showroom Tokyo ( 2018 )
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Used for: 

retail,
showrooms,
hospitality,
exhibitions,
brand events,
public space
2.1
2.2
2.3

Film and motion


Direction
Concept + shoot

Fashion films, campaigns and music videos, from the treatment to the final cut. A small crew and a clear idea of what the film leaves out, decided before anyone picks up a camera.
Motion
Animation + graphics

Animated pieces and motion graphics for windows, screens and projection. Each one built for the format it will play in, from a phone to the side of a building.
Live
Real-time visuals

Visuals for concerts, clubs and stages, played live to the music in the room rather than looped from a file. The practice comes from years of performing alongside DJs and musicians.
Salone del Mobile Milano, Italy ( 2025 )
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Used for: 

fashion films,
campaigns,
music videos,
window displays,
concerts,
live events
1.1
1.2
1.3

Identity and art direction


Identity
Mark + system

The logo, the typeface and the few colours that carry a name, plus the rules that keep them consistent once other people start using them. Drawn to work at the size of a label and the size of a building.
Image
Campaigns + photography

Campaign and lookbook shoots, from casting and location to the final selection of pictures. The images are planned together with the identity, so the two read as one brand.
Application
Print + screen + space

Packaging, signage, stationery, websites and shop windows. Every piece is tested where it will actually be used, not on a presentation board.
Tokyo Film Festival, Japan ( 2026 )
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Used for: 

fashion brands,
retail,
galleries,
record labels,
cultural institutions
3.1
3.2
3.3

Editorial design


Format
Paper + size + binding

Books, catalogues, magazines and artist editions. How the publication will be held and read decides the paper, the size and the binding, before any layout starts.
Layout
Type + grid

Typefaces chosen for the text they have to carry, and grids that give images room. Pages that stay easy to read from the first spread to the last, in print and on screen.
Production
Proofs + press

Paper tests, proofs and press checks. The studio follows every job to the printer, because the last decisions on a book get made on press.
Rational Inattention( 2026 )
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Used for: 

books,
catalogues,
magazines,
lookbooks,
artist editions,
editorial websites
3.1
3.2
3.3

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